Why the Morepork/Ruru logo?
The morepork, also known as the ruru, is a native owl species in New Zealand and holds cultural significance in Māori mythology.
It represents:
Wisdom, Knowledge and Intuition: The morepork is often associated with wisdom knowledge and foresight in Māori culture. Owls are perceived as wise creatures, and we want to emphasize the educational aspect of our products. It signifies that engaging in "play" and exploration can lead to learning and acquiring knowledge. Its hooting sound at night is believed to be a call to pay attention and listen to one's intuition.
Nighttime and Observation: The morepork is a nocturnal bird, known for its excellent vision and ability to observe its surroundings in the dark. This ties in with the "spy" element of playspy, Supporting the idea of being observant, curious, and paying attention to details while playing and learning.
Overall, the morepork/ruru symbol represents wisdom, curiosity, observation, intuition and a connection to New Zealand's natural and cultural heritage. Providing educational products that support learning through play to our people in Aotearoa.
